Your audience is one single reader. — John Steinbeck
Shadforth Communications provides professional business services—business analysis, business architecture, technical writing and editing—to clients in North America and Europe. The company is federally registered and based in Canada.
Tahirah Shadforth, Principal
As the owner and company principal, Tahirah Shadforth specializes in delivering business solutions that enhance the reputation of her clients. This has been her goal throughout her 20-year career in strategic business communications.
Tahirah’s work philosophy is simple. Regardless of whether the product is a process map, business case or short story, one must keep the reader in mind at all times. After all, readers create business. They buy books and subscriptions. They also evolve ideas, influence opinions, and persuade others—all based on the words that they read. It can take just a few spelling mistakes, an ambiguous conclusion or erroneous citation for a reader to judge a writer careless and the document to be an unreliable source of information. A good starting point for engaging the reader’s trust is writing that is clear, consistent and free of grammatical and spelling errors. This is the business of Shadforth Communications.